
2011 Website Marketing Trends
Search Engine Optimization is still vital in 2011; search engines will continue to be honoring I on websites with relevant and personalized content from publishers and brands.
Search engines are tightening there algorithms and are closely paying attention to dates of publication, geo targeting, mobile browsers, social media and past behavior.
You should allocate a portion of your budget into testing keywords towards niche audiences, test keywords and link placement in social media outlets, local content and mobile websites to branch out and frequently update your content so it does not get old and stale as best as possible.
Paid Search is still paying off for investors who put money into online advertising as consumers turning more and more to the web in finding what they are looking for. In fact, many states have stopped making phone books as less and less consumers use them and turn to the web.
While a good portion of your online budget may be allocated to paid search, it still behooves you to test the waters with some niche keywords for those highly targeted searches that can bring in the right clients who want what you are offering.
Email Marketing is not hard to justify as prices are low and e-mails are still the number one way consumers communicate. Be sure to invest in e-mail lists and use proper ways of email so as not to be considered a spammer. Use Opt-in lists and source from reputable suppliers. Focus on keeping your email lists current as consumers need to change their e-mails now and then due to job changes or other economic factors.
Social Media is still growing and looks like it will continue to be a great way to market your business. Be sure to test the waters and see what works for you. You should defiantly experiment with a Facebook fan page and a twitter account as well as trying out other various social sites to see which may work best for you and your business.
Web Presence is a must. You need to brand yourself and should consider banner advertising on high traffic websites that your business would fit with. Also, consider content nesting, if you have a video on your website get it up on YouTube or similar sites to help bring in even more consumers.
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