Dec
18, 2009- Advertisers More than 67% of global Internet users arrive at web sites through Direct Domain Navigation.
That’s just one of the many reasons why Calvin Klein owns bras.com and underwear.com, Johnson & Johnson owns baby.com, Crest owns toothpaste.com, Diageo owns rum.com and Barnes & Noble owns books.com. Domain Advertising is much larger and more widely in use than most advertisers think it to be. This is because only the largest of the advertisers have figured out how to use this medium. Over $1 Billion was spent on Domain Advertising in 2008 and the trend is only growing. To give a comparative analysis, in the US (2008) the online social network advertising spend was $1.2 Billion, Video Advertising spend was $1.8 Billion, SEO spend was $1.5 Billion and Paid Inclusion spend was $850 Million
Ad Spending Recession Coming to an End? New Survey of Over 1,000 Global Business Leaders Indicates a Turnaround May Be at Hand
Ad spending has a huge impact on the revenue streams on both companies and individual investors in the domain space. The amount you make from PPC, affiliate marketing and direct
advertising sales are all impacted by how much money businesses around the world commit to their ad budgets. The severe recession that has enveloped the globe over the past year has, or course, walloped ad revenues for most media outlets (online platforms did fare much better than traditional media, but still saw a decline). With a New Year approaching just over three weeks from now everyone is hoping to see things rebound in 2010 and a new survey of more than 1,000 global business leaders conducted by StrongMail strongly suggests that will happen.
MediaPost.com's Joe Loechner broke down the results from the 2010 Marketing Trends Survey. It showed business owners are becoming more optimistic about business conditions and plan to increase online ad spending as a result. 50% of the respondents said they expect their customers to spend more in 2010. 23% expect them to spend the same and only 8% believe their customers will spend less.
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